Audi to test out new subscription service in Texas



For automakers to stay at the top of their game they need to innovate regularly. That applies to how they design, introduce new technology, revolutionize engineering, develop new safety features, and also how they sell their vehicles.

With the rise of subscription packages, automakers are starting to see how luxury shoppers fare with this type of service.

Audi's newest offering is called Audi Select and they're currently testing it in the Dallas/Fort Worth area of Texas before potentially expanding to bigger markets. Since Audi on Demand is already in San Francisco providing day-to-day Audi rentals up to 28-days, we wouldn't be surprised if they brought this long-term version to the area once they've expand.

Currently, Audi Select has a flat rate of $1,395 a month. Subscribers can choose between the following new Audi vehicles:

  • Audi A4 sedan
  • Audi A5 cabriolet
  • Audi Q5 crossover
  • Audi Q7 three-row crossover
  • Audi S5 coupe

Subscribers can change their Audi vehicle up to two times a month for fun and flexibility. Let's say you're a husband/wife team with two kids. In that case, you'd probably do fine with the Audi Q5 for day to day driving. If, however, you wanted to go on a longer trip and need to bring along a lot of luggage, with Audi Select you could get a Q7 for more cargo space.

On the flip side, if you wanted to have a romantic getaway with your spouse and leave the children with the in-laws, you could rent a sporty Audi S5 coupe and drive off into the sunset.

Like other subscription services, Audi Select has unlimited mileage and it covers insurance, maintenance, and roadside assistance. Vehicles can be delivered to the home or you can go into the dealership. You don't have to change your vehicles often, but since you are paying a premium price and have several vehicles at your command, it's worth getting a feel for the entire selection!

Fingers crossed this service comes to California.

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